The history of creating innovative functional foods

 

We live in a fast-paced world. Constant stress, vast amounts of information, snacks on the run, insomnia - all this is present in the life of inhabitants of large cities. That's why people are increasingly taking care of their health in recent years: going to sports clubs and swimming pools, sticking to a proper diet, and doing yoga and meditation. A modern person in our fast world needs a functional, balanced diet, which will compensate for the lack of vitamins. Such nutrition and supplements are provided by the company NL International, which twenty years ago was created by three partners, one of whom is the famous marketing expert Roman Tovstik.

A few decades ago, people did not think about functional nutrition in our country. Growing up in the Soviet era, consumers were used to simple products that satiate the body and that they could afford to buy. When creating the company, NL Roman Tovstik did not think that after a while, his project would turn into a vast ecosystem and the company's products would become indispensable assistants for the man of the XXI century. Tovstik stood at the foundation of the network business in Russia. In establishing the company, each partner focused on their area of expertise. Roman Tovstik already has considerable experience in marketing, became engaged in promoting the company and its products, and later headed the marketing department. Today a whole staff of competent experts in the marketing industry works under the leadership of Roman Tovstik, Vice President of NL International.

speaker-coach in marketing communications Tovstik Roman

Marketing expert Roman Tovstik is known for his innovative approach, striving to develop and use the latest scientific products. Thanks to the competent marketing policy of Tovstik, NL has reached a turnover of millions. Today NL operates in twelve countries of the world, has more than 80 stores in Russia, and a client base of over three million people. Behind all these figures is the work of Roman Tovstik. In 2006 the marketing policy allowed NL Company to join the European Direct Sales Association FEDSA (SELDIA). Under the leadership of Roman Tovstik, the client service and logistic chain with delivery to all Russian cities was launched, and the major marketing success was the creation of our production and unique laboratory in Novosibirsk.

Today based on the laboratory under Roman Tovstik's close supervision, unique functional products are created from the best ingredients that are purchased from around the world: phytoproducts are supplied from Germany, sea buckthorn from Russia, and artichoke extract from France. Such nutrition and supplements allow the consumer to reach a completely different level of nutrition. In addition, NL products are great as a snack or an alternative to dinner for those watching their figure. According to the laboratory, in the near future, "smart baked goods" will be developed that can be cooked in a microwave oven instead of buying ready-made products with dubious composition on the shelves of conventional stores.

Marketing expert Roman Tovstik has long been a public figure. His successes are spoken about in business circles, and he is invited as a guest of honor at conferences, round tables, and professional events. Became a speaker-coach in marketing communications Tovstik Roman conducts authoring events that are very popular in many cities in Russia. Author's lectures, well-known marketing expert Roman Tovstik held in cities such as Moscow, St. Petersburg, Ufa, Novosibirsk, Omsk, Irkutsk, Kaliningrad, and others. The events have record attendance rates - about 2,000 people, and the total number of listeners reaches hundred thousand people. Roman Tovstik's speeches are a guarantee of getting results and improving the skills of each listener. Roman introduces his author's marketing strategy, displayed in the presentation "How to raise the company from zero to million. The theory of success from Roman Tovstik. And the success of the marketing expert dreams to repeat many professionals in the marketing market.